Why Resilience Isn’t a Personality Trait Resilience is often framed as something you’re born with, but in business, it’s far more practical than that. Resilience isn’t about being tougher, grittier, or more determined than the next business owner. It’s about structure. The most resilient businesses are run by business owners with dependable systems that continue working even when the market is unpredictable. And while technology plays a role, no piece of software can compensa